AWS re:Invent 2025
Once again set the stage for the global cloud computing community to fully immerse themselves in the latest trends and innovations. By weaving moments of surprise and delight throughout the campus, attendees are seamlessly connected to the re:Invent brand — fostering a sense of belonging amidst the visual overload of Las Vegas. With over 2,000 sessions, workshops, and keynotes, participants deepened their understanding of AWS services while connecting with industry experts and peers, leaving with valuable insights and skills to apply immediately.
Production Club partnered with the AWS Creative Team for the 8th year in a row to create an awe-inspiring annual event in Las Vegas. Contributing as a freelance motion designer, I was responsible for the motion design across Production Club's all-encompassing art direction, "Clarity" — an immersive experience spanning dynamic light installations, custom audio experiences, and thoughtful graphic applications across five Las Vegas venues. "Clarity" ushered over 60,000 attendees from their arrival at the Las Vegas airport all the way to the afterparty, re:Play
+ Branded motion for Welcome screen
AWS re:Invent 2025 motion identity
Credits
Client: Production Club
Executive Producer: Alyssa Soetebier
Creative Director / Graphic Designer: Sam Farfsing
Motion Design: Rein Blank