AWS re:Invent 2024
Motion Design: Keynote & Branded Content
For AWS re:Invent, I lead the motion design for the event’s high-profile keynotes and core branded content. Working in partnership with Production Club, I create the immersive video environments that define the experience for 55,000+ attendees across five Las Vegas venues. My work focuses on merging the latest in tech and AI aesthetics with experiential motion graphics, ensuring the brand's visual identity remains cohesive and impactful on the global stage.
Concept: Clarity
For this year’s event, the visual identity explored the journey from "idea" to "plan." I was responsible for the motion design of the welcome moment, setting the tone for the entire experience.
By pairing structured grids with vibrant gradients, the animation captured the essence of the theme: navigating through the blur of inspiration toward a singular moment of focus. Beyond the screen, my motion work directly drove the integrated light strips inside the cubes, syncronizing the physical space with the digital visuals to create a fully immersive atmosphere.
Credits
Client: Production Club
Executive Producer: Alyssa Soetebier
Creative Director / Graphic Designer: Sam Farfsing
Motion Design: Rein Blank