AWS - re:Invent 2023
Motion Design: Keynote & Branded Content
Creating an unforgettable experience, AWS re:Invent 2023 sets the stage for the global cloud computing community to fully immerse themselves in the latest trends and innovations. By weaving moments of surprise and delight throughout the campus, attendees are seamlessly connected to the re:Invent brand, fostering a sense of belonging amidst the visual overload of Las Vegas. With over 2,500 sessions, workshops, and keynotes, participants can deepen their understanding of AWS services while connecting with industry experts and peers, leaving with valuable insights and skills to apply immediately
Production Club partnered with the AWS Creative Team for the 7th year in a row, to create an awe-inspiring annual event in Las Vegas. With Production Club's all-encompassing art direction, "Horizons,” we created an immersive experience through dynamic light installations, custom audio experiences, and thoughtful graphic applications across six Las Vegas venues. “Horizons” ushered over 55,000 attendees from their arrival at the Las Vegas airport all the way to the afterparty.
Concept: Horizon
This year's concept utilized a layered system of architectural forms and a glowing horizon line to invite attendees into a new space of curiosity, just beyond the horizon. Each year, our concept informs all of the event's animations, signage, digital assets, and spatial forms.
Credits
Client: Production Club
Executive Producer: Alyssa Soetebier
Creative Director / Graphic Designer: Sam Farfsing
Motion Design: Rein Blank