The idea was to create a energetic leader that resonated with the feeling of speed and excitement. When looking at a boxing ring you have the playground and the strings around it. I translated that idea to the WFL logo and build it with a flat foreground and it’s 3D interpretation made out of a wireframe. As we fly around in 3D space live action footage could then be projected on the front face of the logo and it’s 3D wireframe to align info about the upcoming event.
Prize - Best lead-in: Sports Oct 2017 - honor issuer: Eyes & Ears Awards
Arjen Noordeman - Creative Director Rein Blank - Concept, 3D design & animation Renderhell - 3D Artist Jorge Fröberg - Art direction & post Camie Roos - Graphic Designer Hofkapellmeister - Sound Design