AWS - re:Invent 2022

AWS re:Invent 2022 is the ultimate event for the global cloud computing community, bringing together AWS users, industry experts, and cloud computing enthusiasts from around the world to learn, connect, and collaborate on the latest trends, innovations, and best practices in cloud computing. With more than 2,500 sessions, workshops, and keynotes, attendees can expect to deepen their knowledge of AWS services and solutions, network with peers, and gain valuable insights and skills that can be applied to their work immediately.

Conept: Mobius

A mobius strip’s qualities of bending, interacting, and spiralingprovide inspiration for this concept. The art direction focuses squarely on the attendees’ energetic, gestural, and playfulmovements through their re:Invent journey.

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Motion

Generic Loop

Venetian registration area

Loops all day and also has other content play on top.

Credits

Client: Production Club
Executive Producer: Alyssa Soetebier
Creative Director /Graphic Designer: Sam Farfsing
Motion Design: Rein Blank

Lijnbaansgracht 297, 1017RN, Amsterdam

© 2026 Rein Blank